The 2019 finalists

As we draw closer to the awards evening, a group of 30 pre-selected online judges have concluded the shortlist for the 2019 AMASA Award entries. This shortlist was then deliberated over by 16 judges, during the course of a grueling day of live debate to determine the finalists and winners. Peter Monaise, CEO of Publicis Media commented: “In an ever-transforming media landscape I’m keen to observe how data, tech & creativity merge to produce great work that drives business results for clients” Finalists and winners not only stand a chance of winning in their respective categories but also the biggest award of the night, The Roger Garlick Grand Prix award.

The Roger Garlick Awards were conceptualised in the year 1999 to recognise outstanding performance in the field of Media Strategy. This award was named after the late Roger Garlick who died tragically at the pinnacle of his media career. He embraced the notions of media innovation and creative media strategy and was recognised for his revolutionary efforts in this field.

Donald Mokgale, Managing Director of Carat JHB and an AMASA judge supports Roger’s vision stating: “In an economy that is under duress, businesses are looking for solutions that will help them survive the tough times. Media historically, has always been one of those tools that can do that, if done correctly. Ergo, media campaigns whose creativity drives business results and returns are crucial during these trying times. So a very critical criteria is business results.”

Winners will be announced at the award ceremony to be held on the 24th October 2019 at The Houghton Hotel in Johannesburg. Tickets are limited and selling out fast, so book online now –

“Indicative of the digital transformation that the industry is currently navigating it was encouraging to see a record number of entries across the digital disaplines, especially the in the Best use of Tech and Data category. To all the shortlisted agencies and candidates, best of luck!” Concludes Taryn Naledi Hood, Jury Manager for the AMASA Awards.


Entry Advertiser Entrant
1 Best Branded Content Campaign
10052 #BETHEGENERATION HP The Catalyst Africa
10114 Say it with P.S Mondelez Starcom
10118 Solutionist Thinking RMB Primedia Broadcasting
10069 Think Wallet, Act Wise Standard Bank OMD
2 Best Contribution by a Media Owner (Only media owners to enter)
10074 Continental Tyres Free Climber Continental Tyres AdColony
10117 Find the Mango Seat SAA, Mango MediaMark
10107 Make a Meal of it UCOOK MediaMark
10122 Skhumba Rugby FNB MediaMark
3 Best Experiential / Event Campaign
10053 #BETHEGENERATION HP The Catalyst Africa
10064 #SeeYouThrough Coca-Cola Playmakers
10001 Big Bucket KFC Playmakers
10103 Global Citizen Festival : Mandela 100 Global Citizen OnPoint PR
10048 KFC Mini-Cricket kids join the Proteas KFC Playmakers
10136 Share a Coke with Me Coca-Cola MediaCom South Africa
10036 Wimpy Kids Wimpy The MediaShop
4 Best Integrated Campaign: B2B
10026 Take a closer look Syspro Demographica
5 Best Integrated Campaign: Financial
10008 Africanacity ABSA Carat
10038 Indiefin Mullets IndieFin Vizeum
10112 Skhumba Rugby FNB Mediamark
10096 Standard Bank Proteas at the World Cup Standard Bank OMD
6 Best Integrated Campaign: FMCG
10132 "Most people eating breakfast in bed" Guinness World Record Cappy MediaCom South Africa
10045 Big Bucket KFC Playmakers Sports Marketing
10087 Cadbury Dairymilk Generosity Mondelez Starcom
10148 Dove Show Us Unilever PHD Media South Africa
10085 Free to Love Unilever OnPoint PR
10129 Old Spice, Inja Ye Game Old Spice MediaCom South Africa
10106 OMFCC Mondelez Starcom
10133 Share a Coke with Me Coca-Cola MediaCom South Africa
7 Best Integrated Campaign: Media, Entertainment & Leisure
10116 Find the Mango Seat SAA, Mango Mediamark
10147 Liam Neeson Mobile SOS Empire Entertainment PHD Media South Africa
10030 Search for the face of Ponds 2019 Unilever Media Heads 360
8 Best Integrated Campaign: Rest Of Africa
10139 Coke & Meal Coca-Cola MediaCom South Africa
10138 Coke Studio Coca-Cola MediaCom South Africa
10137 COPA Coca-Cola MediaCom South Africa
9 Best Integrated Campaign: Retail (Incl. eCommerce and QSR)
10004 Bring it Home Woolworths TMI Media / Woolworths
10143 Make a Meal of It UCOOK MediaMark
10034 Remote Convenience Debonairs Pizza The MediaShop
10024 Shoprite Hustle Shoprite The MediaShop
10 Best Integrated Campaign: Travel & Tourism*
10025 Emirates Persuit of Jazz Emirates Havas Media South Africa
10116 Find the Mango Seat SAA, Mango MediaMark
11 Best Online Campaign
10113 Cadbury P.S Valentines Day Cadbury Starcom
10095 Free Trial Subscription Standard Bank CIB OMD
10037 Indiefin Mullets IndieFin, Sanlam Vizeum
12 Best Social Media
10006 Bring it Home Woolworths TMI Media / Woolworths
10130 Old Spice, Inja Ya Game Old Spice MediaCom South Africa
10134 Share a Coke with Me Coca-cola MediaCom South Africa
13 Best Sponsorship
10064 #SeeYouThrough Coca-Cola Playmakers Sports Marketing
10001 Big Bucket KFC Playmakers Sports Marketing
10055 L'Oreal How do I Look L'Oreal The MediaShop
10047 Mini-Cricket Kids join the Proteas KFC Playmakers Sports Marketing
14 Best Trade Marketing
10003 Gumtree Mythbusters Roadshow Gumtree Meta Media
1011 ROOTS 2019 ROOTS SPARK Media
15 Best Use of a Small Budget (< R150K)
10012 Darren Prank - KFM Capitec Meta Media
10027 Food for thought Fishaways The MediaShop
10014 Showcase Capitec Meta Media
16 Best Use of Mobile
10068 Kwid: Breakthrough Renault AdColony
10141 Snapchat Watersaving Colgate Wavemaker
10062 When you drive, never drink Heineken Dentsu Redstar
17 Best Use of Out Of Home
10022 Beaded Billboard Toyota Meta Media
10007 Most people eating beakfast in bed - GWR Cappy Group M
10086 Protea Fire Multichoice South Africa The MediaShop
10127 Radio to Road Primedia OOH Primedia Outdoor
10018 Shadow Netflix GroupM
10063 Taste the Sun Sol, Heineken Dentsu Redstar
18 Best Use of Radio
10013 Financial Education Capitec Meta Media
10040 Let's be Honest Coronation Fund Managers Vizeum
10049 Nando's Manifesto News Distribution Nando's The MediaShop
10135 Share a Coke ith Me Coca-Cola MediaCom South Africa
10020 The Media Play Lounge Cell C Meta Media
19 Best Use of Technology / Data
10099 B Class Dynamic Creative Engine Mercedes Benz Publicis Emil
10011 Christopher : DStv Super Rugby DStv Christopher Africa
10079 FreeMe "Summer Numbers Campaign" Telkom AdColony
10031 Januworry Capitec PHD Media South Africa
10077 Steers Ribster_Build a Burger Steers AdColony
10089 UEFA Champion's League - Legend Reveal Dentsu Redstar
20 Best Use of Television
10002 Dirty Jobs Sweet-Orr TMI Media
10035 Remote Convenience Debonairs Pizza The MediaShop
10144 The Audi TV Hack Audi PHD Media South Africa
10058 Timeless Bold Taste Amstel Dentsu Redstar
21 Ignition Award for Students
10042 #KuphelaAzania Coca-Cola, Iron Brew University of Johannesburg
10039 #LifeSnack Bakers University of Johannesburg
10059 Keep their tails wagging Beeno University of Johannesburg
10066 The Ultimate Plan Fujifilm University of Johannesburg